Innovation at Bayer

Bayer is an inventor company with a long tradition of research.

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The difference is how we approach innovation in the Environmental Science market - it’s our ability to walk in your shoes. Until we spend a day in your life, talk to you about what would make your job easier or how you could get rid of challenges, we won’t spend a single minute in the lab.

The customer is at the centre of innovation 

Users are partners along the entire development process. Customer feedback during turf demo trials or testing of application prototypes by pest control and vector control operators in different markets are crucial in identifying benefits, limitations and opportunities of our development candidates.

Investing in outcome-driven innovation
To truly understand the challenges and opportunities of your business, we need to see them through your eyes.

By spending a day in your life, customers allow us to see the challenges of their work. It provides crucial food for thought for our development teams and we find a real solution to tackle the problems that trouble you most.

Customer advisory councils
Regular customer insight on the Environmental Science Market and our products helps us continuously improve existing products but also provides plenty of ideas for new products, packaging, application solutions and services, creating a better future for your business.

Solving global challenges – locally
Bayer offers a dedicated network of development specialists across the globe. With development centres in the United States, Germany, and Brazil, and innovation hubs in India and China, we develop solutions close to where you are.